Auxly Achieves Key 2021 Target and Launches Exciting Fall Innovation Portfolio
TORONTO, Nov. 10, 2021 — Auxly Cannabis Group Inc. (TSX – XLY) (“Auxly” or the “Company”), a leading consumer packaged goods company in the cannabis products market, today introduces a fall lineup packed with innovative new products, flavours and formulations designed to delight Canadian cannabis consumers. This new lineup is launching as the Company announces that it has achieved one of its key 2021 objectives by achieving the #5 position among Canadian Licensed Producers.
Auxly continues to expand its market share in the Canadian cannabis sector through the Company’s strategic growth of its innovative portfolio of branded products. A strong performance for the month of October has helped Auxly achieve one of its key objectives for the 2021 Fiscal Year – to become a Top 5 Canadian Licensed Producer by national market share. October data has vaulted Auxly into the #5 position among Canadian LPs, with a 7.3% share of the national market, as confirmed by Headset Canadian Insightsi. Auxly has continued to gain market share through continued leadership in the cannabis 2.0 segment – where it maintains #1 position in vapesii and the #1 position in the cannabis 2.0 segment overalliii – and its successful expansion into the 1.0 segment where strong consumer demand for the Company’s Back Forty and Kolab Project branded products has vaulted the Company into the Top 10 producers for both the dried-flower and pre-rolliv categoriesv.
Looking forward, Auxly today unveils a suite of new product offerings designed to excite and delight Back Forty, Kolab Project and Foray consumers. The product launches this fall include: new seasonal confections that evoke the cozy warmth of the holidays; brand-new innovations; extensions of existing product lines that take Auxly brands in new directions; new dried-flower strains; and new flavours & formulations for Auxly’s industry-leading vape portfolio.
“Every member of our team is delighted by the strong response from consumers to our products,” said Andrew MacMillan, Senior Vice President, Commercial, Auxly. “Our iterative process for innovation is rooted in consumer insights, and driven by the tireless execution of product development, sales and marketing. Seasonal trends are very much a part of our formula and this latest round of product innovations convey the coziness and warmth of fall. We’re thrilled with our continued growth and can’t wait to bring more exciting new products to Canadian cannabis consumers.”